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The Rise of Quiet Luxury: A 2024 Style Guide

Last updated: October 25 2024
The Rise of Quiet Luxury: A 2024 Style Guide

The fashion world never stops spinning. New trends pop up faster than you can say "last season's news." But here's a trend that's making waves without making noise: quiet luxury. It's the whisper in a world of shouts, the nod in a sea of waves. Let's dive into this quiet luxury trend that's got everyone talking... quietly.

What is Quiet Luxury?

Quiet luxury, also known as silent luxury or understated luxury, is a style that speaks volumes without saying a word. It's about quality over quantity, subtlety over showiness.

The quiet luxury aesthetic focuses on fine materials, expert craftsmanship, and timeless design.

Think of it as the opposite of logo-mania. No flashy brands or in-your-face labels here. Instead, quiet luxury style is all about pieces that whisper their worth through superior quality and design.

Some of the quiet luxury brands include:

  • Brunello Cucinelli
  • Bottega Veneta
  • Loro Piana

For the complete list, you can check our article: Exploring the 11+ Best Quiet Luxury Brands of 2024

Why is Quiet Luxury So Popular?

Why is Quiet Luxury So Popular image, stylish african american man in elegant suit embracing asian woman posing with closed eyes


The quiet luxury trend has taken off for several reasons:

  1. Shift in values: People are moving away from ostentatious displays of wealth.
  2. Sustainability: Quality pieces last longer, reducing waste.
  3. Versatility: Understated pieces work in more settings.
  4. Economic uncertainty: Investing in timeless pieces feels smarter.

Loud Luxury vs Quiet Luxury

Loud luxury screams "Look at me!" Quiet luxury murmurs "Feel this quality." These two approaches to luxury fashion couldn't be more different. Let's break down the key distinctions:

Loud Luxury:

  • Big, bold logos plastered across clothing and accessories
  • Flashy colors and patterns designed to catch the eye
  • Trendy designs that often change with each season
  • Obvious branding on everything from handbags to shoes
  • Often associated with new money and a desire to flaunt wealth
  • Examples: Logo-covered handbags, belt buckles with brand names, shoes with distinct brand patterns

Quiet Luxury:

  • Minimal or no visible branding, often only recognizable to those "in the know"
  • Neutral colors like black, white, beige, and gray dominate the palette
  • Classic silhouettes that stand the test of time
  • Focus on superior materials and impeccable craftsmanship
  • Associated with old money, sophistication, and understated elegance
  • Examples: Perfectly tailored suit, buttery soft leather bag without logos, cashmere sweater in a neutral tone

In essence, loud luxury is about making a statement to others, while quiet luxury is about making a statement to yourself.

As we move into 2024, the pendulum is swinging towards the latter, with more people choosing to invest in pieces that whisper rather than shout their worth.

Further reading: What Is Quiet Luxury vs Loud Luxury?

How to Get the Quiet Luxury Look

How to Get the Quiet Luxury Look image


Achieving the quiet luxury aesthetic isn't about buying specific brands or items. It's about curating a wardrobe of high-quality, timeless pieces that exude elegance without screaming for attention.

The key is to focus on fit, fabric, and craftsmanship rather than logos or trends.

Here's how to embrace the understated luxury style:

  1. Invest in Quality: Choose well-made pieces that will last. This might mean spending more on fewer items, but each piece will serve you well for years.
  2. Focus on Fit: Properly fitted clothing is crucial. Consider having key pieces tailored for a perfect fit.
  3. Opt for Timeless Silhouettes: Choose classic cuts and shapes that won't look dated next season.
  4. Embrace Neutral Colors: Build your wardrobe around a palette of blacks, whites, grays, beiges, and navy.
  5. Pay Attention to Fabrics: Luxurious materials like cashmere, silk, fine wool, and high-quality cotton are hallmarks of quiet luxury.
  6. Keep Accessories Minimal: Choose understated, high-quality accessories that complement rather than dominate your outfit.
  7. Avoid Visible Logos: The essence of quiet luxury is in the quality, not the brand name.

Now, let's look at how to apply these principles for both women and men.

Quiet Luxury for Women

To nail the quiet luxury aesthetic:

  1. Invest in basics: A well-cut blazer, perfect white tee, and tailored trousers are your foundation.
  2. Choose quality fabrics: Cashmere sweaters, silk blouses, and fine wool coats are quiet luxury staples.
  3. Focus on fit: Clothes should look like they were made for you. Don't hesitate to have key pieces tailored.
  4. Keep accessories minimal: Think delicate gold jewelry, a classic leather watch, and a subtle designer bag.
  5. Stick to a neutral palette: Blacks, whites, beiges, and grays dominate quiet luxury fashion. Add depth with different textures.
  6. Invest in a great coat: A camel coat or a perfectly tailored black blazer can elevate any outfit.
  7. Don't forget shoes: Quality leather pumps, loafers, or boots in neutral colors are essential.

Quiet Luxury for Men

For men, the quiet luxury style means:

  1. Well-tailored suits in classic colors like navy, charcoal, or black
  2. High-quality knitwear in neutral tones, like a cashmere crew neck sweater
  3. Leather shoes and belts with minimal branding - think Oxford shoes or quality loafers
  4. Simple, elegant watches without flashy dials or oversized faces
  5. Classic outerwear like a camel coat, navy peacoat, or well-fitted trench coat
  6. Well-fitted dress shirts in white or light blue
  7. Quality denim in a dark wash, without obvious distressing or branding

Are You Ready to Embrace Quiet Luxury?

Quiet luxury isn't just a passing trend; it's a shift in how we approach style and consumption. As we move into 2024, this understated luxury aesthetic continues to gain momentum, emphasizing quality, craftsmanship, and timeless elegance over flashy logos and fleeting trends.

The quiet luxury meaning extends beyond fashion – it's a lifestyle that values subtlety and personal satisfaction. By investing in pieces that stand the test of time, you're not just following a trend, you're making a statement about what truly matters in style.

Ready to embrace the quiet luxury trend? Explore BALTINI's curated selection of designer pieces that embody understated luxury at unbeatable prices. With our authenticity guarantee and free global shipping, elevating your wardrobe has never been easier. 

Shop BALTINI today and discover how to whisper your style with confidence.

Content TeamBALTINI
AUTHOR

Content TeamBALTINI

The BALTINI Team is comprised of industry experts with years of experience in content and fashion. Our mission is to deliver the most helpful and up-to-date fashion insights.