Quiet Luxury

Classic Fashion Brands that Define 'Old Money' Style

In the world of style, "old money" refers to an understated but unmistakable wealth, a classic elegance that effortlessly outlives fleeting trends. Brands associated with this term embody a long-established reputation for high-quality craftsmanship and enduring style. Check out some of these designer names that have become shorthand for the 'old money' style.

Ralph Lauren

For decades, Ralph Lauren has been the standard-bearer for the 'old money' look. Since its inception in 1967, Ralph Lauren has mastered the art of timeless American style, from their iconic Polo shirts to classic cashmere sweaters and finely-tailored blazers. The brand's pieces effortlessly convey a sense of quiet, sophisticated affluence. Ralph Lauren’s emphasis on quality materials and painstaking attention to detail remain its key tenets, making it a cornerstone for those who seek the 'old money' aesthetic.

 

Gucci

Gucci, a name that's been at the forefront of luxury fashion since 1921, embodies a distinct blend of modern glamour and traditional craftsmanship. While the Italian fashion house isn't shy about dabbling in the flamboyant and ostentatious, it also offers a line of classic pieces that exude understated luxury. From its emblematic loafers and monogrammed leather goods to its signature double-G belts, Gucci's classic offerings subtly whisper 'old money', striking a balance between contemporary chic and traditional opulence.

 

Burberry

Burberry has become a symbol of 'old money' because to its illustrious history in Britain and its classic styles. The brand, most recognized for its signature tartan pattern and the timeless trench coat, has a subtle sophistication beloved by connoisseurs of the 'old money' style. The Burberry trench coat is a symbol of enduring fashion that exemplifies the 'old money' attitude of investing in high-quality, classic goods that will last a lifetime and never go out of style.

 

The Row

Although Mary-Kate and Ashley Olsen's The Row has only been around since 2006, the brand's dedication to understated styles, impeccable tailoring, and the use of premium fabrics makes it a natural fit with the 'old money' aesthetic. In keeping with the 'old money' aesthetic, the brand's wares emanate an air of casual sophistication, making it a go-to for those seeking discreet luxury and timeless style.

 

Brunello Cucinelli

The namesake Italian label Brunello Cucinelli is synonymous with impeccable quality and refined style. Cucinelli, famous for its high-quality cashmere and classic patterns, perfectly encapsulates the 'old money' aesthetic by prioritizing durability and comfort above fleeting fashion. Whether it's a cashmere cardigan or a linen shirt, the ensemble exudes an air of effortless elegance that bespeaks the wearer's taste for refined comfort and casual luxury.

 

Jil Sander

Since its founding in 1968, the German luxury fashion business Jil Sander has been closely linked to minimalist and pure designs. Jil Sander personifies the characteristics of the 'old money' style by placing an emphasis on classic elegance, understated sophistication, and the finest materials. The minimalist concept of the company is evident in every item, from the sharp tailoring of the blazers to the clean lines of the shirts, capturing an elegant look that is often associated with "old money" fashion.

 

Each of these six labels has a rich history and distinct approach to design that makes them perfect representatives of the 'old money' aesthetic. They represent the pinnacle of subtle luxury and classic style, with a lasting allure that defies the ephemeral trends of the fashion industry. Each piece is a work of art, created with painstaking care to bring out the best in the wearer and boost her self-esteem via the use of high-quality materials and expert tailoring. These prestigious brands have always been safe havens for people looking for sartorial brilliance and an enduring sense of style, regardless of the changing seasons and cycles of fashion.